Carrie Snyder Knutson
Internal Communications Consultant | Speaker | Storyteller | Culture Champion
- Role
- Internal Communications Consultant Iii at Choice Bank at Choice Bank
- Location
- Fargo, ND, US
- LinkedIn followers
- 500 followers
About Carrie Snyder Knutson
With over 20 years of experience in photography, video/audio production, design, and writing, I bring a creative and strategic lens to internal communications. At Choice Bank, I’m part of the Learning and Culture Team, where I develop messaging strategies that drive clarity, connection, and culture.I’ve delivered talks on video production, effective feedback, and the evolving role of AI and Copilot in internal comms—most recently at the Employee Comms & Culture Flyover Festival. I’m also the creator behind the #PeopleFirst Universe video series, known for its warmth, clarity, and ability to build relationships across teams.Certified in Premiere Pro and After Effects, I combine technical skill with storytelling to create content that resonates. I’ve been recognized for my leadership, adaptability, and heart—whether mentoring new hires, coordinating cultural initiatives, or just making people feel seen.Fluent in sarcasm. Expert in having fun. Always up for a good story.
Experience
Internal Communications Consultant Iii at Choice Bank
Dec 2023 — Present · Fargo, ND, US
Internal Communications Consultant on Choice Bank’s Learning & Culture team in HR. I create strategies and content that connect employees to company priorities, culture, and leadership—ensuring messages are clear, engaging, and aligned with the voice of Choice.Key Responsibilities & ExpertiseStrategic Communications: Develop and execute internal communication strategies that drive engagement, participation, and business results.Executive Support: Advise senior leaders on messaging, change management, and deliver executive communications including presentations and leadership messages.Content Creation: Write and edit high-quality content for emails, intranet posts, newsletters, FAQs, town halls, and storytelling pieces.Video Production: Plan, script, film, and edit short-form videos for internal audiences.Channel Management: Oversee SharePoint Online intranet, Viva Amplify campaigns, newsletters, and live employee meetings.Change Communications: Lead messaging for organizational changes, new initiatives, and culture-building programs.Design & Branding: Ensure consistency of tone, brand voice, and visual identity across all channels.Analytics & Optimization: Track campaign performance and employee engagement; use data to improve communication effectiveness.Technology Expertise: Skilled in Microsoft 365, Viva Amplify, Microsoft Dynamics, Adobe Creative Cloud; partner with IT on security and governance.AI Leadership: First to implement Copilot at Choice Bank; national conference speaker on AI/Copilot best practices.Storytelling: Strong ability to translate complex information into clear, approachable messaging for diverse audiences.
Education
North Dakota State University
Business Administration and Management, General
2002 — 2004
Minnesota State Moorhead
BS in Mass Communications, Photojournalism and Print Journalism
2004 — 2006
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