Carrie Haskell
Marketing & Communications Leader | Brand Strategy | Digital Marketing | Employee Engagement
- Role
- Communications Strategist at Black Hills Energy
- Location
- Rapid City, SD, US
- LinkedIn followers
- 500 followers
About Carrie Haskell
Strategic marketing and communications leader who loves building brands, shaping culture and driving growth.With extensive experience in brand strategy and digital marketing, I’ve led teams and campaigns that connect organizations with their audiences. My work blends clear messaging, creative ideas and data-driven insights to strengthen awareness, engagement and loyalty.I was honored with the American Advertising Federation (AAF) Unsung Hero of Marketing award for mentoring, collaboration and behind-the-scenes leadership. More recently, I contributed to my company’s initiative to update its values and competency model, helping shape culture and future brand identity.I thrive at the intersection of strategy, creativity and leadership, helping organizations tell their story and grow their impact.
Experience
Communications Strategist
May 2024 — Present · Rapid City, SD, US
As a Communications Strategist, I lead the development and execution of communication plans that align with organizational goals. By analyzing audience behavior, market trends, and competitor strategies, I create integrated campaigns that enhance brand visibility across digital platforms, traditional media, and events. I oversee a range of marketing initiatives, including social media, email, SEO, and paid advertising, ensuring cohesive strategies that strengthen brand recognition and engagement. I also track campaign performance through data analysis, using insights to optimize future efforts. Additionally, I design crisis communication plans that protect the brand’s reputation and manage budgets to ensure resource efficiency and maximum impact.
Education
Chadron State College
Bachelor of Arts - BA, Graphic Design
2003 — 2008
Skills
- Adobe Creative Suite
- Social Media Marketing
- Digital Marketing
- Leadership
- Marketing
- Social Media
- Merchandising
- Graphic Design
- Microsoft Office
- Analytical Skills
- Team Building
- Marketing Strategy
- Advertising
- Customer Service
- Art Direction
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