Carriann Ashcraft
Digital Marketing Web Strategy & Experience
- Role
- Web Experience Project Manager at Juniper Networks
- Location
- Lafayette, CO, US
- LinkedIn followers
- 500 followers
About Carriann Ashcraft
As a Web Experience Digital Project Manager, I spearhead web projects that boost companies\' and their partners\' online visibility and effectiveness. With over a decade of expertise in digital marketing, web strategy, user experience, and search optimization, I consistently deliver high-quality results on schedule and within budget. I work closely with content editors, developers, brand designers, SEO specialists, analytics teams, and localization experts to ensure seamless coordination and integration of web initiatives across the organization.
Experience
Web Experience Project Manager
Feb 2023 — Present · US
Worked on the digital elements essential for demand generation campaigns, concentrating on web publishing of assets and optimizing content to enhance engagement and meet campaign goals.Led and executed web initiatives to promote new products and solutions, focusing on enhancing the overall web experience while ensuring alignment with internal stakeholders\' service level agreements (SLAs) and roadmaps.Implemented industry-leading best practices and processes in web strategy to develop the company website, effectively showcasing the full range of offerings.Collaborated across functions with developers, content managers, brand designers, SEO specialists, analytical teams, product management, and localization experts to optimize website performance and improve user experience (UX/UI) by understanding customer behavior and journey.Worked collaboratively with stakeholders to populate content templates and create engaging webpages tailored to their specific needs.
Education
University of Denver
Master's Degree, Organization & Professional Communications, Marketing & Public Relations
Kent State University
Fine and Professional Arts, Rhetoric and Speech Communication
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