Carriann Ashcraft

About Carriann Ashcraft

As a Web Experience Digital Project Manager, I spearhead web projects that boost companies\' and their partners\' online visibility and effectiveness. With over a decade of expertise in digital marketing, web strategy, user experience, and search optimization, I consistently deliver high-quality results on schedule and within budget. I work closely with content editors, developers, brand designers, SEO specialists, analytics teams, and localization experts to ensure seamless coordination and integration of web initiatives across the organization.

Experience

1. Web Strategy & Experience Manager

   Juniper Networks

   Feb 2023 — Present · US

   Applied web strategy best practices and available tools to improve customer navigation and interaction with company webpages by analyzing user behavior, collaborating with SEO, brand designers, content editors, and developers to optimize page layout and implement updates resulting in enhanced user experience and increased engagement.Collaborated with the development team to create tailored web templates in Adobe Experience Manager, focusing on UX/UI and industry best practices to design engaging webpages that effectively promoted the company’s new products and solutions while guiding customers smoothly through their journey.Developed and executed all web requirements for product launches by coordinating web page content, enhancing UX and SEO, managing promotional materials, and advising stakeholders. Presented 30 day post launch outcome analytics to product launch teams.Identified successful aspects and optimization opportunities through webpage data analysis using Adobe Analytics, leading to the development of next-step web strategies that improved page performance and user engagement.Implemented Exit Intent personalization using Adobe Target to re-engage visitors before they exited a campaign page, resulting in a 20% increase in registrations for the Data Center Operations demo series helping guide prospects to the next phase of the customer journey.Conducted A/B testing on a networking for AI Data Center campaign webpage, comparing layouts featuring three promotional tiles versus a waterfall display of Data Center white papers, solution briefs, and eBooks, resulting in identifying the most effective layout to improve user engagement and content downloads.

Education

• Kent State University

  Fine and Professional Arts

• University of Denver

  Master's Degree