Graham Carr
Solutions Architect @Netcel
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WORK HISTORY
Solutions Architect @Netcel
St Albans, GB
I\'ve spent years working within the Optimizely ecosystem—across CMS 11, CMS 12, and now SaaS—which means I\'ve developed a clear picture of what actually delivers value and what quietly becomes technical debt. As a solutions architect at Netcel, my role is to design solutions that are genuinely fit for purpose: whether that\'s architecting a headless implementation, guiding a migration to SaaS without simply lifting and shifting existing problems, or stepping into a project that\'s grown unwieldy and finding a pragmatic path forward.I\'m direct, and I ask the awkward questions early—what does success actually look like, who\'s going to maintain this in two years, are we solving the right problem? These conversations can be uncomfortable, but they\'re far cheaper than discovering the answers the hard way mid-build. I focus on outcomes over outputs: whether your content teams can do their jobs more effectively, whether your developers aren\'t fighting the platform, and whether the solution can evolve as your needs change. Your CMS should make life easier, not harder—that\'s the standard I hold every recommendation against.
EDUCATION
Park Lane College
A+ Distinction BTEC National Diploma, Computer Studies
University of Leeds
BSC 2:1 Honours, Information Systems with Decision Support
East Leeds High School
GCSE's, Achieved 6 GCSE’s in a combination of subjects including Mathematics, English, Science, etc
SKILLS
ABOUT GRAHAM CARR
I\'m Graham Carr, a Solutions Architect and Platinum OMVP with 28 years in tech—and still genuinely excited about building things for the web.I specialise in CMS platforms (Optimizely is my home turf), cloud infrastructure on AWS and Azure, and the kind of complex digital projects that keep you thinking at 2am. These days, I\'m particularly focused on headless architecture, working with Optimizely SaaS, 11ty, Vercel, and modern front-end tooling. I care about performance, accessibility, and building websites that don\'t cost the earth—literally. Sustainable web practices matter.Currently at Netcel, I\'ve previously worked with MSQ DX, Dept Agency UK, and Provident Financial Group—tackling everything from enterprise-scale builds to intricate integration challenges. I\'ve got a BSc Hons in Information Systems, but honestly, most of what I know came from shipping real projects and learning from the people around me.I solve problems, lead teams, and mentor developers. I\'ve learned that the best solutions come from asking better questions, not just writing better code.I\'m also active in the Optimizely community as a Platinum OMVP—sharing what I learn through blog posts, LinkedIn, and the occasional presentation. Tech moves fast, and I think out loud.Certified in Optimizely (multiple times over), AWS Solutions Architect, and Umbraco Master—because credentials matter, but so does staying curious. I\'m always learning something new, whether that\'s exploring AI-powered content tools or digging into the latest platform updates.
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