Steve Dyer
Growth-Minded Business Leader | Franchise Entrepreneur | B2B/B2C Strategist | From Startups to Fortune 500s
- Role
- Business Owner Clean Eatz Lancaster & Harrisburg at Clean Eatz
- Location
- Lancaster, PA, US
- LinkedIn followers
- 500 followers
About Steve Dyer
I\'m a strategic business leader with 20+ years of experience driving growth for both entrepreneurial ventures and Fortune 500 companies. With an MBA and a foundation in engineering, I bring a unique blend of analytical rigor and creative vision to every role I undertake.From scaling franchise operations to leading global marketing teams, I’ve consistently delivered results; growing revenue, enhancing brand visibility, and building high performance cultures. My background spans B2B and B2C environments across the U.S, Europe, and the Middle East, with deep expertise in marketing strategy, product lifecycle management, digital transformation, and customer engagement.Most recently, I’ve successfully launched and operated two Clean Eatz franchises, earning top tier performance honors and the 2023 Founder’s Award. Prior to that, I held executive marketing roles at Armstrong and Emerson’s RIDGID Tools, where I led multi million dollar initiatives that transformed digital marketing, channel strategies, and product positioning.I’m passionate about unlocking business potential through insight driven strategy, operational excellence, and a commitment to continuous learning.Let’s connect if you\'re interested in collaborating on business growth, brand strategy, or entrepreneurial ventures.Brand Strategy • Marketing Operations • Franchise Operations • Digital Marketing & Automation • P&L Ownership & Operational Oversight • Product Launch & Lifecycle • Cross-Functional Leadership • Channel Marketing • Global Team Management • CRM & Automation • B2B/B2C Strategy • Consumer Insights • Social Media Engagement • Strategic Marketing Leadership • Multi-Unit Franchise Operator • B2B & B2C Growth Strategy • Brand & Product Management • Cross-Functional Team Leadership • Global Market Expansion (U.S, EMEA) • Customer Acquisition & Engagement • Entrepreneurship & Business Development
Experience
Business Owner Clean Eatz Lancaster & Harrisburg
Jul 2018 — Present · Lancaster, PA, US
Launched and operate two high-performing Clean Eatz franchise locations; recognized top 15% in network.• Oversee all business functions including operations, marketing, HR, and financials.• Awarded the 2023 Founder’s Award for exemplifying brand mission and financial performance.
Education
Kaplan
Licensed Real Estate Agent in the State of Pennsylvania, 2025
Kent State University
Associate of Arts and Sciences - AAS
Kent State University
Master of Business Administration - MBA
Kent State University
Bachelor of Science - BS
Skills
- Product Marketing
- Integrated Marketing
- Strategic Partnerships
- Product Launch
- Brand Development
- Leadership
- Lead Generation
- Competitive Analysis
- Marketing
- Trade Shows
- Strategic Planning
- Market Research
- Product Development
- Analysis
- B2b Marketing
- Multi-Channel Marketing
- Marketing Management
- Market Analysis
- Market Planning
- Online Advertising
- Marketing Communications
- Business Development
- Digital Marketing
- Management
- Email Marketing
- Online Marketing
- Public Relations
- New Business Development
- Advertising
- Strategy
- B2b
- Direct Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Program Management
- Business-to-Business (B2b)
- Product Management
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