Caroline Schmidt
Marketing & Social Media Consultant @Accenture Song
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WORK HISTORY
Marketing & Social Media Consultant @Accenture Song
Consulting for clients in various industries as a part of the Marketing Advisory team:Social Media Consultant - Planned, developed and implemented social media strategies in the consumer goods, beauty, retail and mobility industry mastering different content management & social listening tools- Developed an in-depth influencer strategy for our client and integrated influencer marketing initiatives into various social media campaigns- Managed German and HQ accounts with up to 664k followers and led international campaigns starting from the initial briefing up until the final delivery of the campaign- Collaborated with and guided third-party agencies and partners to deliver high quality campaignsMarketing Strategist- Created strategic visions for multiple clients to help launch and market their products- Analyzed consumer behavior and markets to develop messages for the right target audienceUser Experience Consultant- Oversaw the development and design of a mobility app by gathering and analyzing user feedback & mastering tools like Jira & Tableau to identify pain points, needs, and opportunities for improvement of the app- Supervised and mentored working students and interns to help them succeed in their assigned tasks and projects
EDUCATION
Maastricht University School of Business and Economics
Bachelor of Science - BS, International Business - Marketing Major
Korea University
Semester abroad, Business Administration
Rotterdam School of Management, Erasmus University
Master of Science - MS, Marketing Management
Smith School of Business at Queen's University
Master of Business Administration - MBA
Anna-Schmidt-Schule
Abitur
ABOUT CAROLINE SCHMIDT
Marketing & Social Media Consultant @ Accenture Song
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