Caron Bush
Co-Founder, Hook & Loop | Brand Strategy, Product Innovation, Consumer Insights, Business Design
- Role
- Co-founder Principal Brand & Insights Consultant at Hook & Loop
- Location
- Bellingham, WA, US
- LinkedIn followers
- 500 followers
About Caron Bush
Caron is an insights-driven brand marketer focussed on the “why.” She spent 12 years at Clif Bar leading environmental marketing efforts, developing brand strategies, identifying big opportunities and launching innovation grounded in consumer insights and market opportunity. She now helps purpose-driven brands spot and solve problems, build ownable and meaningful brands and design products that meet consumer needs while delivering business objectives.
Experience
Co-founder Principal Brand & Insights Consultant
Sep 2018 — Present
At Hook & Loop, we partner with mission-driven brands to help them develop and execute brand strategies that resonate. Our mission is to help grow the brands we’re rooting for - purpose-driven brands evolving categories, perceptions, and the world. Capabilities include: positioning, innovation pipeline, brand fundamentals and go-to-market strategies
Skills
- Market Research
- Event Planning
- Product Marketing
- Social Media Marketing
- Marketing Communications
- Management
- Marketing
- Forecasting
- Project Management
- Competitive Analysis
- P&L Management
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Consumer Products
- Brand Development
- Customer Insight
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