Carolina Martinez

About Carolina Martinez

I’m a passionate Marketing Engineer with a strong focus on creating authentic and…

Experience

1. Social Media Manager Digital Strategist

   Netblue Digital

   Oct 2016 — Present · Arlington, VA, US

   Developed and executed tailored social media strategies that aligned with client goals, driving measurable results in engagement and reach across multiple platforms such as Instagram, Facebook, X (formerly Twitter), LinkedIn, and YouTube. Led client kickoff calls to define clear objectives and expectations, ensuring that strategies were aligned with the clients\' brand vision and business goals. Managed a team of five, coordinating content creation, scheduling posts, and overseeing analytics to ensure all campaigns were executed effectively. Crafted compelling social media copy for posts, enhancing brand storytelling and fostering engagement with target audiences. Produced detailed performance reports using tools like Google Analytics, Hootsuite, and Keyhole to evaluate campaign success and adjust strategies accordingly. Managed content calendars and ensured the timely posting of materials, maintaining effective communication with clients throughout the process. Drove community management initiatives, engaging directly with followers to build brand trust and loyalty. Continuously optimized social media campaigns based on data insights, adjusting approaches to achieve better outcomes. Extensive experience with digital advertising techniques such as SEM, Google Ads, and SEO, further boosting the visibility and impact of campaigns.

Education

• Strayer University

  Master of Business Administration - MBA, Digital Marketing

  2016 — 2020

• Universidad Piloto de Colombia

  Ingeniera de Mercados, Ingenieria de Mercados

  2007 — 2013