Carolyn Walker

About Carolyn Walker

Steering Response Marketing as CEO and Managing Partner, my focus is on pioneering strategic solutions that resonate with audiences and enhance brand communication. Alongside our dedicated team, we have garnered multiple industry accolades for our work with high-profile clients, ensuring profitability since 2009 through innovative marketing and advertising campaigns.Our venture into branded podcasting has been a standout success, with Hackable? becoming a prime example of how to amplify a brand\'s voice. This initiative showcases our commitment to breaking new ground in digital marketing. At WomenX and Wildemere Beach Association, my strategic insights contribute to shaping the future of these dynamic organizations.

Experience

1. CEO Managing Partner

   Staygold

   Mar 2004 — Present · New York, NY, US

   From Accidental Entrepreneur to Award-Winning Agency LeaderI never planned to own an agency. After 15 years away from the agency world, I found myself following in my grandfather’s entrepreneurial agency footsteps—and I haven’t looked back.As CEO & Managing Partner of Response, I lead a powerhouse team of strategists, brand builders, and marketers. We’re a small but mighty agency that thrives on bold ideas, big impact, and breakthrough results. Since our founding, we’ve won 100+ marketing awards, worked with brands like Carrier, Logitech, McAfee, Netgear, Stanley Black & Decker, AWS, Spectrum, Forevermark, Guess Watches, and Uncle Julio’s, Piesanos, Sally\'s, Fortina and have remained profitable since 2009.I became a partner in 1 year, managing partner within 3, then acquired the agency. Under my leadership, we’ve been named to the Inc. list of fastest-growing private companies three years in a row. More importantly, we’ve built lasting relationships with brands like McAfee, Logitech, and Stanley Black & Decker—partnerships that have lasted over a decade, far beyond the industry average.What We Do BestAt Response, we help ambitious brands punch above their weight, overcoming challenges and developing marketing strategies that drive real impact.Proven Success: A Few Highlights Hackable? An Original Podcast From McAfee – A top 1% podcast, recognized as Best Branded Podcast by the Shorty Awards and Digiday, and Best Digital Campaign of the Year by AdAge Small Agency. Uncle Julio’s Chocolate Piñata – The brand’s most successful new product launch, earning us Strategic Partner of the Year honors. Stony Creek Brewery – A rebrand and marketing strategy that helped propel the company to the #2 brewery in Connecticut.Marketing isn’t the savior—it’s the amplifier. Let’s build something bold. Let’s connect!

Education

• Northeastern University

  Bachelor of Science - BS (Magna Cum Laude), Business Administration

  1986 — 1991

Skills

• Word
• Marketing Research
• Web Merchandising
• Sales
• Online Advertising
• Product Marketing
• Merchandising
• Social Media Marketing
• Facebook
• Account Management
• Leadership
• Basecamp
• Strategic Thinking
• B2b
• Competitive Analysis
• Strategy
• Brand Communication
• Analysis
• Market Research
• Online Marketing
• Excel
• Sem
• Strategic Partnerships
• Merchandising Strategies
• Social Media
• Advertising
• Visual Merchandising
• Google Adwords
• New Business Development
• Social Marketing
• Marketing
• Public Relations
• Branding Development
• Online Merchandising
• Entrepreneurship
• Outlook
• Business Development
• Strategic Planning
• Google Maps
• Marketing Strategy