Carolyn M. Peterson
Unlocking Growth at the Intersection of Brand, Tech & Data
- Role
- Senior Director Marketing, Demand Generation at Certara
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Carolyn M. Peterson
Passionate about driving growth through data-driven strategies and leveraging marketing technology, I am dedicated to creating demand and achieving exceptional outcomes. With a successful track record of over 20 years in building global brands and leading high-performing demand generation teams, I bring invaluable insights and lessons learned to develop scalable marketing strategies that generate qualified business opportunities.Beyond my love for marketing, I possess a deep personal interest in science and technology, recognizing their potential to empower individuals in their pursuit of better health and an enhanced quality of life.Let\'s connect and explore how we can collaborate to drive transformative growth and make a lasting impact in the life sciences technology industry.
Experience
Senior Director Marketing, Demand Generation
Oct 2023 — Present · Boston, MA, US
Certara accelerates medicines using biosimulation software, technology and services to transform traditional drug discovery and development. Its clients include more than 2,300 biopharmaceutical companies, academic institutions, and regulatory agencies across 70 countries.
Education
Isenberg School of Management, UMass Amherst
Bachelor of Business Administration (B.B.A.), Marketing
Skills
- B2b Marketing
- Leadership
- Marketing Communications
- Strategic Communications
- Retail
- B2b
- Marketing
- Corporate Communications
- Brand Management
- Digital Marketing
- Strategy
- Marketing Strategy
- Branding & Identity
- Crm
- Management
- SEO
- Project Management
- Online Marketing
- Events
- Lead Generation
- Advertising
- Social Media
- Product Launch
- Brand Development
- Marketing Research
- Public Relations
- Internal Communications
- Media Relations
- Business-to-Business (B2b)
- Event Planning
- Corporate Branding
- Integrated Marketing
- Social Media Marketing
- Copywriting
- Online Advertising
- Product Marketing
- Marketing Management
- Social Networking
- Email Marketing
- Corporate Events
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