Carolyn Perricelli

Assistant Manager, Marketing, Comedy and Special Programs @The John F. Kennedy Center For The Performing Arts

Washington, DC, US

Created and implemented data-driven marketing plans for 125+ live events across venues, serving patrons-Led campaigns that surpassed Comedy’s FY25 total revenue goal within the first quarter by 18% and achieved 92% seat capacity-Drove a 19% budget surplus in 2024\'s fiscal year, with 80% of new ticket buyers to Comedy, Renée Fleming VOICES, and special programs-Led the launch of the Arts & Wellbeing initiative, an expanded focus on the intersection of art and science, overseeing content development, campaign execution, and KPI benchmarks-Achieved a 29% budget surplus for the inaugural season of Arts & Wellbeing programming-Collaborated with the Web team to develop a new add-to-cart purchasing process through an integration with the ticketing system Tessitura Analytics and standardized copy throughout the purchasing path-Liaised with artist management to execute sales reporting, creative deliverables, campaign performance enhancements, and ticketing strategy updates.Portfolio for the 25-26 season includes: Comedy, Vocal Arts, Arts & Wellbeing, Theater, and Theater for Young Audiences.

Loyola University Maryland

BA Communication, Cum Laude