Carolynn S.
Passionate B2B Marketing Director | Branding Evangelist | Digital Marketing Expert | Marketing Communications
- Role
- Marketing Director at Vrg Components, Inc
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Carolynn S.
Results-oriented, creative, and proactive business-to-business (B2B) marketing leader. Most definitely a driven, collaborative, ‘roll up your sleeves’ team player with a proven ability to clearly define objectives and meticulously execute projects from concept to completion. Specialties include Martech Stack Management, Branding, Marketing Operations, Planning, and Analysis, Content Marketing, Content Development, Marketing Automation (HubSpot), Website Development, SEO/PPC/Remarketing, Product Marketing, Marketing Communications, Media Relations, Planning and Placement, and Event Planning.
Experience
Marketing Director
Nov 2018 — Present · Charlotte, NC, US
Built a new marketing program from the ground up to maximize digital B2B customer engagement. Implemented the use of the HubSpot CRM and marketing automation platform. Completed a company-wide branding initiative. Assisted the organization in earning ISO 9001:2015 and AS9120B quality certifications. Completed and maintain an in-depth competitive analysis monitoring product and service offerings, social media activity, and brand identity. Developed comprehensive sales and marketing strategies. Launched and maintain new English and German language websites. Completed a significant expansion of product and industry-focused website content and added complex site-specific search functionality. Developed unique digital SEO & PPC strategies in conjunction with a Netherlands-based digital marketing agency. Manage all social media, video content development, and related campaigns to drive engagement. Was awarded the coveted 2021 \'Making The Difference\' award noted below.
Education
State University of New York College at Brockport
Bachelor of Science (B.S.)
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