Carolyn Moses Johnston

WORK HISTORY

EDUCATION

SKILLS

ABOUT CAROLYN MOSES JOHNSTON

My diverse 30+ year career as a marketing professional has been equally divided between positions with some of advertising, media and entertainment’s most significant powerhouses and mid-sized professional services firms looking to move swiftly up-market. As a creative, results-driven marketing communications strategist – equally expert at developing and implementing integrated communication plans to meet corporate goals – I have been instrumental in getting them there. I view each project as a unique opportunity to exercise my creativity by combining my distinctive writing with the definitive marketing, press and advertising campaigns I develop to help my clients’ businesses grow in unexpected ways. By recognizing and valuing the fact that every corporate voice provides a different perspective and contributes to the multi-dimensional facets of the organization as a whole, I work with executive management, professional and administrative staff to articulate an overarching strategic vision and define supporting goals and objectives to garner best results.In my role as Head of Go-to-Market Strategy for accounting, tax and consulting firm, HBK CPAs & Consultants, I work with both individual professionals as well as industry and service groups to develop go-to-market strategies designed to attract new business opportunities and strengthen the firm’s brand. I oversee both internal and external communications around these initiatives for the firm, acting as “corporate watchdog” to ensure consistency and appropriate dissemination of messaging across multiple platforms. My focus is on establishing the firm as a leader both in the many areas in which it specializes and the geographies in which it operates.Specialties Include: Strategic Planning l Integrated Marketing l Corporate Coaching (IPEC Certified) l Press and Media Relations l Copywriting l Advertising Campaign Creation and Media Placement l Full-Scale Conference Planning l Trade Show Design and Execution l Market Research