Carolyn Mitchell

About Carolyn Mitchell

I am passionate about creating brands that resonate with consumers at every touchpoint. I thrive on developing integrated marketing campaigns grounded in behavioral economic principles that drive engagement and foster customer loyalty.Currently, I am a Senior Marketing Manager within Global Risk Solutions (GRS) Marketing at Liberty Mutual Insurance, alongside our wholly owned Third Party Administrator (TPA) company, Helmsman Management Services, LLC. In this role, I focus on crafting strategies that enhance our brand presence and drive impactful results.Before joining Liberty Mutual, I worked at Bitsight, a cyber risk management company, where I held positions as a Sales Acceleration Program Manager and Product Marketing Manager for our Insurance and Data products. There, I leveraged my MBA and PMC certifications to develop brand positioning, marketing communications, go-to-market strategies, and digital campaigns that significantly increased product visibility and growth. A standout achievement during my time at Bitsight was creating Learning and Content Management Systems that provided our Sales team with access to essential training materials and marketing resources.My journey also includes experience as a Marketing Manager and Marketing Program Manager in Personal Lines at Liberty Mutual Insurance, where I built strategy, campaigns, and programs for various marketing channels such as TV, radio, social media, SEM, SEO, display advertising, email, and direct mail. In my most recent role in this part of the business, I had the opportunity to own the Truth Tellers Campaign, which further honed by cross-functional strategic marketing skills. A particularly rewarding aspect of my career was my time at Solaria Labs, Liberty Mutual\'s innovation center, where I combined brand building with analytics to explore innovative ways to harness data and technology for transforming insurance products and services.Beyond my professional pursuits, I draw from my experience as a former member of Team USA for Synchronized Team Ice Skating. This athletic achievement instilled in me a deep belief in the power of teamwork to drive success and innovation. As such, I thrive in collaborative environments and value mentorship in both my personal and professional life.Although my expertise spans marketing strategy, personal branding, and consumer behavior, I remain eager to learn and connect with like-minded professionals, particularly in the cybersecurity and insurance industries.I invite you to reach out—I would love to connect!

Experience

1. Senior Marketing Manager, Global Retail Solutions Marketing

   Liberty Mutual Insurance

   Aug 2024 — Present · Boston, MA, US

Education

• Simmons University

  Bachelor of Arts (B.A.), Marketing

  2013 — 2015

• Questrom School of Business, Boston University

  Master of Business Administration - MBA

Skills

• Salesforce.com
• Teamwork
• Microsoft Word
• Team Leadership
• Marketing Strategy
• Marketing Management
• Twitter
• Leadership
• Campaign Management
• Basecamp
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Project Management
• Marketing
• Outlook Express
• Public Speaking
• Microsoft Office
• Social Media
• Marketo
• Marketing Communications
• Facebook
• Pinterest
• Attask