Carolyn Lovvoll
Strategist, Social Marketing Integrated Campaigns @Digitas North America
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WORK HISTORY
Strategist, Social Marketing Integrated Campaigns @Digitas North America
Contribute social strategy expertise to various consumer and enterprise Bank of America paid and organic campaigns • Serve as a trusted strategist for external clients, internal creative, and AM/PM team members • Craft an influencer strategy for Bank of America and work on new business pitches for Optum and Gore Medical • Identify and analyze patterns and trends in the client landscape and with brand agnostic digital trends • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns • Participate in online conversation via strategizing content creation to build brand visibility and thought leadership • Co-founded a Digitas book club and lead monthly meetings for 30+ members
ABOUT CAROLYN LOVVOLL
Passionate about all things strategy, including community management, content strategy…
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