Carolyn Sauer
- Role
- Director of Business Development at Schaltbau
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Carolyn Sauer
I am a passionate and driven leader in the automotive industry, pursuing excellence in…
Experience
Director of Business Development
Jan 2022 — Present
As Director of Business Development, I develop strategy to penetrate automotive and related e-Mobility markets, including electric trucks and buses, and create lead lists to engage customers in technical discussions to promote safety of electrification through use of our DC bidirectional contactors and other products. Increasing name recognition in North America across markets for high voltage contactors, connectors, and switches has been a priority through digital advertising, SEO, social media engagement, trade show participation and industry memberships. • Engage with customers and prospects to help solve their high voltage challenges • Support distribution partner selection process and execute full onboarding, training, sales and marketing strategy, including development of manuals, contract, and key accounts • Instituted a market research database to track relevant industry news from customers, prospects, competitors, along with emerging partnerships and growth of battery manufacturing • Annual development and implementation of a comprehensive SBNA Marketing & Communications Plan • Continuous collaboration with technical team on development of product features and benefits in support of both purchasing and engineering challenges
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