Carolyn Judge Phillip
North America Partner Field Marketing @SAP
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WORK HISTORY
North America Partner Field Marketing @SAP
Newtown Square, PA, US
With 17+ years of global and regional B2B marketing experience, I lead the North America Partner Field Marketing function at SAP, driving scalable, data-driven programs that grow pipeline and indirect cloud revenue. I work closely with partners to build marketing plans aligned to SAP’s growth priorities and their pipeline goals — combining 1:1 strategic support for top partners with scalable programs like Partner Exchange, enablement, and targeted demand gen. My deep marketing expertise and in-depth knowledge of SAP allow me to help partners navigate the ecosystem, unlock resources, and drive measurable impact.Highlights- Lead North America Partner Field Marketing as the first hire in the function, building the strategy and operating model for “to, with, and through” partner marketing across 1:1 strategic VARs, GSSPs, and hyperscalers, with indirect cloud pipeline as the primary performance metric- Manage multimillion dollar budget in North America Development Funds, driving joint marketing execution, partner enablement, and scalable programs that increase net-new cloud pipeline and accelerate partner-led revenue- Spearheaded and launched Project Velocity, SAP’s first large-scale “with” partner marketing demand generation initiative - activating 50+ connected DG plays across marketing and BDR motion in 2H, introducing consistent follow-up and nurture frameworks, and creating a repeatable model now being scaled across all NA partners.
EDUCATION
La Salle University
Bachelor of Arts - BA
SKILLS
ABOUT CAROLYN JUDGE PHILLIP
I am a marketing expert with 17 years of experience at SAP. Currently, as the North America Field Partner Marketing lead, I work closely with key partners to drive strategic marketing initiatives and integrated marketing strategies that drive pipeline and cloud revenue growth. Prior to this, I held various marketing leadership positions such as the global head of brand and awareness for SAP SuccessFactors along with North America integrated & field marketing positions across multiple SAP cloud solutions.My achievements include- Led North America Partner Field Marketing as the first hire in the function, built the regional strategy and activation of “to, with, and through” partner marketing across 1:1 strategic VARs, GSSPs, and hyperscalers, with indirect cloud pipeline as the primary performance metric- Spearheaded and launched SAP’s first regional large-scale partner demand generation initiative activating 50+ connected DG plays across marketing and BDR motion in 2H, introducing consistent follow-up and nurture frameworks, and creating a repeatable model now being scaled across all NA partners. Served as framework for other regions- Cemented partnerships to elevate brand awareness, reach, and messaging. Partners include Fortune, Thrive Global, The Female Founder Collective, TED, United Nations, The Female Quotient, The Mom Project, Great Places to Work, and Business Insider- Partnered with global event teams to execute SAP’s annual SuccessConnect event (~5K attendees) that generates $50M in new pipeline and touches $200M+ existing pipeline; shifted event from live to virtual during COVID-19 pandemic (2021)- Executed 3-mo. paid influencer marketing campaign that drove 97.7M impressions, 176K social engagements, and outperformed click-thru goal 71%I am passionate about working with collaborative, high-performing teams, mentoring great talent, and staying on top of the latest trends and best practices in marketing. Connect with me.
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