Carolyn Hulbert

About Carolyn Hulbert

INTENTIONALLY UNBIASED & CONSTANTLY CURIOUS // Digital media and AdTech professional with over 20 years of combined client-side and agency experience formulating user-centric marketing solutions that drive actionable results. Self-proclaimed data geek with a well-rounded and adaptable blend of strategic, tactical and technical competencies. SPECIALTIES // Digital Marketing; Strategy Planning and Development; Media Planning; Media Buying; Vendor Management; Ad Server Management; Campaign Measurement and Analytics; Campaign Management; Campaign Troubleshooting; Site Analytics; Budget Management and Reconciliation; Cross-Channel Integration; Process OptimizationPLATFORM PROFICIENCIES // Google Campaign Manager; Google Ad Manager; Google DV360; Google Ads; Google Analytics; Facebook Ads Manager

Experience

1. Marketing Manager - Marketing Data & Ad Operations

   Ally

   Nov 2021 — Present · Charlotte, NC, US

Education

• Elon University - Martha and Spencer Love School of Business

  Bachelor of Science, Marketing, International Business, Economics

  2002 — 2006

Skills

• Media Buying
• Online Marketing
• Budget Reconciliation
• Reporting & Analysis
• Digital Media
• Lead Generation
• Doubleclick
• Advertising Sales
• Web Analytics
• Integrated Marketing
• Campaign Management
• Marketing Strategy
• Digital Marketing
• Budget Management
• Analytics
• Media Strategy
• Advertising
• Strategy
• E-Commerce
• Email Marketing
• Creative Strategy
• Online Advertising
• Strategy Development
• Digital Strategy
• Traditional Media
• Google Analytics
• Media Planning
• Creative Direction