Carolyn Hassell
Manager, Customer Success @Onspot Data
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WORK HISTORY
Manager, Customer Success @Onspot Data
Drove client success and platform adoption for OnSpot Data’s proprietary DSP and DMP SaaS tools by leading strategic onboarding, and hands-on training for brands and agencies. Boosted client revenue by translating unique business challenges into tailored marketing strategies that addressed pain points and delivered measurable results across customer acquisition and brand objectives. Partnered with cross-functional teams to co-develop full-funnel media plans segmented by audience, vertical, and goal, strengthening both pre-sale value and post-sale performance. Architected precision-targeting strategies by fusing geolocation and demographic data, achieving optimal balance between reach and relevance. Delivered actionable reporting enriched with insight-driven storytelling to guide client strategy and maximize ROI. Surpassed 2024 client growth targets by over 125%, driving significant expansion through strategic account management and consultative marketing support. Planned, executed, and optimized managed campaigns for clients on the OnSpot DSP, leveraging real-time performance data to refine targeting, maximize ROI, and ensure alignment with client objectives. Acted as a problem-solver and liaison between client needs and product capabilities, using data-driven insights to diagnose and resolve platform issues quickly to minimize downtime, and maintain client satisfaction.
EDUCATION
Regis University
Master of Business Administration, International Business and Marketing
Regis University
MBA, International Business
College of Charleston
Bachelor, Business Administration
SKILLS
ABOUT CAROLYN HASSELL
Accomplished and creative marketing leader with a proven record of driving revenue growth through strategic sponsorships, cross-channel campaigns, and data-informed decision-making. Brings expertise in project management, content strategy, SEO, media buying, and brand development across channels. Adept at leading cross-functional teams and agencies to deliver high-impact campaigns that align with business goals and drive measurable results. Known for blending creativity with analytical precision and consistently executing with excellence.
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