Carolyne Salt

About Carolyne Salt

Marketing professional with over 30 years\' experience in media who has sworn to use her marketing powers solely for Good.Specialties: · Proven strategic leader, customer relationship manager and marketer.· Expert writer, proofreader and editor.· Experienced print and web media designer.Since 2016, she has been President of the Acrosstown Repertory Theatre, which has experienced a resurgence both artistically and financially. Marketing, theatre, writing and design are just a few of my passions. What are yours? No, seriously- I\'d love to know. Drop me a line and we\'ll chat!

Experience

1. Director of Sales & Marketing

   Xerographic Copy Center

   Sep 2015 — Present

   Responsible for reinvention, strategy and marketing of print business:• Redefine our mission, vision and goals and formulate strategies to further same• Identify best customers in terms of profit and joy of transaction• Create systems and procedures to improve workflow and morale• Identify best profit streams and create new ones• Sell products directly and through marketing• Define our voice, values and unique selling proposition and maintain a consistent corporate image throughout all product lines and promotional materials• Create and refine strategies for manageable growth• Set pricing• Help keep owner and staff focused on goals• Develop marketing programs, both short- and long-range, targeted toward existing and new markets• Plan, create and coordinate all advertising and promotion activities including print, online, electronic media, social media and direct mail• Revise website• Establish and maintains relationships with industry influencers and key strategic partners.• Write and design any necessary materials for internal or external use• Juggle multiple cats and chainsaws with a smile :)Also responsible for graphic design services and print production, as needed.

Skills

• Press Releases
• Sales
• Strategic Planning
• Blogging
• Direct Mail
• Online Marketing
• Publishing
• Event Planning
• Newsletters
• Strategic Communications
• Strategic Leadership
• Training
• Editing
• Advertising
• Magazines
• Website Development
• Event Management
• Public Speaking
• Crm
• Social Networking
• Social Media Marketing
• Copywriting
• Public Relations
• Time Management
• Proofreading
• Media Relations
• Entrepreneurship
• Small Business
• Project Management
• Marketing
• Leadership
• Ap Style
• Writers
• Email Marketing
• SEO
• Marketing Communications
• Facebook
• Social Media
• Management
• Marketing Strategy