Carolyn Dickerson
- Role
- Digital Strategist Director at Web Wizard Marketing
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Carolyn Dickerson
As a Digital Marketing Strategist and…
Experience
Digital Strategist Director
Mar 2014 — Present
Increases website traffic, generates leads and sales by increasing clients’ demographic reach using search engine optimization, social media, content marketing, paid search, email campaigns, and analysis of website analytics for websites. Develops long and short-term growth and revenue generation strategies for clients from a sales, marketing, and IT perspective to meet your business objectives. Responsibilities include the development of strategies, social outreach, competitive analysis, copywriting, link building, search engine optimization (SEO), email campaigns, paid search (PPC), social media and review of analytics to measure effectiveness and to develop actionable plans to increase lead generation or revenue. Focuses on integrating traditional and digital lead generation processes to uncover opportunities to increase sales and brand awareness. Integrated growth strategies not only increase sales and brand awareness but also streamline processes to decrease the waste of resources. • Presented at WordCamp Cincinnati on How to Redesign Websites without losing SEO rankings, plus other traffic, leads, and revenue. • Acquired CompTIA CTT+ Certification to further my knowledge of technical training and instructional design • Optimized copy on industrial flooring website placing the brand on page one of Google with major competitors for the first time in the history of the company • Created optimized LinkedIn profile and sales letter for social media lead generation for a professional legal services provider • Serving as the VP of Marketing Leadership, Events and Special Interest Groups for the Cincinnati Chapter of the American Marketing Association
Education
Thomas More University
MBA, Masters of Business Administration
Thomas More University
Associate's degree, Micro Application Systems
Gateway Community & Technical College
CompTIA CTT+ - Certified Technical Trainer, Education & Technology
University of Cincinnati
Back to Business
Skills
- E-Commerce
- Sales
- Organic Search
- Strategic Planning
- Salesforce.com
- Google Analytics
- Strategic Partnerships
- Digital Marketing
- Customer Service
- Integrated Marketing
- Training
- Elder Care
- Analytics
- Ppc
- Thought Leadership
- Management
- Lead Generation
- Online Marketing
- Marketing Management
- Competitive Analysis
- Direct Marketing
- Web Analytics
- Google Webmaster Tools
- B2b
- Business Strategy
- Digital Strategy
- Marketing
- Business Development
- Account Management
- Social Networking
- Business Planning
- Email Marketing
- Crm
- Website Redesign
- Social Media Marketing
- Advertising
- Sem
- Technical Training
- Franchising
- Copywriting
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