Carolyn Altomare

About Carolyn Altomare

With more than 20 years in digital media, advertising, and marketing technology, I lead teams and revenue strategies focused on growth, clarity, and execution in a rapidly evolving media landscape.As SVP of Digital Sales at RRD, I oversee strategy and execution across the company’s digital media portfolio, partnering with clients and cross-functional teams to drive measurable outcomes through data, media, technology, and thoughtful go-to-market design.A key part of this work has been helping build and scale Iridio by RRD, a unified creative, media, and data platform designed to simplify how brands plan, activate, and measure modern marketing. It reflects the kind of work I value most: turning complexity into focus and strategy into action.My approach to leadership emphasizes trust, accountability, and clarity — particularly across sales, marketing, product, and executive teams. I value high standards, direct communication, and a human approach, especially in fast-moving environments where alignment matters.I’m energized by collaboration and solving problems without obvious answers. Whether evolving go-to-market strategies, launching new capabilities, or developing leaders, the goal stays the same: help teams do great work and help businesses make confident, informed decisions.

Experience

1. Senior Vice President, Digital Media Sales

   RRD

   Jul 2024 — Present

   Lead a national digital sales organization responsible for revenue strategy and execution across RRD’s digital media portfolio, partnering across sales, product, marketing, and executive teams to deliver integrated media, data, and creative solutions. The role emphasizes clarity, accountability, and execution in fast-moving environments.A core focus of the work is supporting Iridio by RRD, helping unify multi-channel media, data, and creative capabilities into a more effective go-to-market offering. The work centers on simplifying complexity, strengthening cross-functional alignment, and translating strategy into measurable outcomes while developing and leading a high-performing national team.

Education

• Fordham University

  Bachelor of Science, Marketing

Skills

• Digital Marketing
• Interactive Marketing
• Advertising Sales
• Integrated Marketing
• Ad Networks
• Online Advertising
• Digital Strategy
• Digital Media
• Doubleclick
• Mobile Advertising