Carolyn Cox

About Carolyn Cox

As Senior VP Demand Marketing, I set the direction & strategy of all marketing activities across ServiceNow’s largest market, the Americas. My career spans 25+ years of marketing high tech including cloud computing, SaaS, virtualization, enterprise applications, and business Intelligence. I approach marketing as both an art and a science. The science of marketing lies in knowing the numbers, measuring your impact, and understanding the right levers to pull at the right time. The art of marketing is connecting with your customer and having the know-how to help them progress through the buyer’s journey. During my time at ServiceNow, I have introduced new initiatives such as Account-Based Marketing, Partner Marketing, and most recently Social Selling to accelerate business growth. I take great pride in my ability to build relationships, particularly with sales. Our sales leaders know that I am on their team and will do whatever I can to grow their business and make the pipeline. When sales win, we all win. Completing an undergrad in Computer Science was a great starting point for learning how to dig into the root cause of an issue. Problem-solving is my specialty and I get immense satisfaction from finding ways to make life easier for my team and our customers. Being focused on the customer and understanding their business and the challenges they’re grappling with is vital if you want to make a positive impact on their business. At ServiceNow, I know we are making a positive impact with our technology. In simplifying work, we are saving our clients millions of dollars with a four to five fold ROI. Not only is our technology instrumental in helping our customers make commercial gains, but it’s also contributing to the greater good of humanity. For example, our technology has been used to support the Covid-19 vaccine rollout. When I’m not at work, I enjoy spending time with my family. I have three daughters who keep me busy. I also love to be active; running and water skiing are two favorite activities. I’d love to connect with you to exchange ideas about technology marketing and business growth. Please reach out to me here or at: Website: Extensive experience in: Account Based Marketing | B2B Marketing | Business Strategy | Campaign Management | Channel Marketing | Customer Success | Demand Generation | Events Marketing | Field Marketing | Go to Market Strategy | Lead Generation | Lead Management | Marketing Strategy | Marketing Leadership | Product Marketing | Sales Enablement

Experience

1. SVP Ams Demand Generation

   ServiceNow

   Nov 2020 — Present · Santa Clara, CA, US

   AMS Demand Marketing leads the way in growth at ServiceNow. We fuel the success of our customers by working with sales and the solution teams to deliver world-class demand marketing including digital initiatives, strategic ABM, Social Selling, Industry go-to-market and Partner programs. As SVP of AMS Demand Marketing, I lead ServiceNow’s AMS Marketing strategy from segmentation, targeting, and positioning to maximize contribution to pipeline creation and sales goals.

Education

• Santa Clara University

  MBA, Marketing Management

• UC Santa Barbara

  BA, BS, Biz Econ and Comp Sci

Skills

• Demand Generation
• Marketing
• Channel Partners
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Enablement
• Saas
• Strategy
• Program Management
• Multi-Channel Marketing
• Enterprise Software
• Sales Management
• Channel
• Business Alliances
• Business Intelligence
• Integrated Marketing
• Management
• Product Marketing
• Strategic Partnerships
• Direct Sales
• Go-to-Market Strategy
• Software as a Service (Saas)