Carolyn Poncelow
Sr. Director of Analytics and Reporting at RKD Group
- Role
- Senior Director of Analytics and Reporting at RKD Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Carolyn Poncelow
I am a proven leader in data management with a strong grounding in project management and more than 17 years of agency experience. I bring structure and order to data work with proven process improvement, detail management, critical thinking, and organizational skills. I am passionate about data, analysis, and the power for change available in the metrics we have at our fingertips. I find spreadsheets, pivot tables and reports to be fascinating and fun. Every data set has a story to tell us, and I love the process of bringing that story to life.
Experience
Senior Director of Analytics and Reporting
Apr 2025 — Present
Education
University of Phoenix
Bachelor of Science (BS), Information Technology
2000 — 2003
Montana State University-Bozeman
Bachelor of Arts (BA), Music Teacher Education
Skills
- Budgets
- Direct Mail
- Marketing Strategy
- Social Networking
- Email Marketing
- Direct Marketing
- Leadership
- Digital Strategy
- Adobe Acrobat
- Data Analysis
- Segmentation
- Management
- Program Management
- Online Advertising
- Digital Marketing
- Project Planning
- Marketing Communications
- Web Analytics
- Integrated Marketing
- Advertising
- Project Management
- Online Marketing
- Analytics
- Database Marketing
- Marketing
- Lead Generation
- Crm
- Interactive Marketing
- Account Management
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