Carolyn Parodi
Client Business Lead at PHD & BAARC Board Member
- Role
- Client Business Lead at PHD
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Carolyn Parodi
Experienced media professional with extensive experience agency-side working with top…
Experience
Client Business Lead
Jul 2022 — Present · San Francisco, CA, US
Lead holistic account management and resource allocation, development of a robust strategic media planning product along with driving innovation through the effective use of data and insights as well as skillfully navigating inter and intra-agency relationships. Effective partner to senior client leadership in navigating the evolving media landscape in order to leverage the tools and expertise required to create competitive advantage. Experience grounded in CPG (Clorox, Philips, Grupo Bimbo) as well as Tech (Ancestry) and QSR (Taco Bell). The evolution of the role of the media professional has changed greatly and I enjoy adapting to the latest needs to meet client challenges. Clients: Gap, Inc, Grupo Bimbo, New Business
Education
Santa Clara University
Bachelor's of Science
Skills
- Client Service
- B2b
- Team Management
- Digital Strategy
- Marketing
- Business Development
- Digital Marketing
- Extensive Media Planning Experience
- Online Advertising
- Customer Insight
- Leadership
- Mobile Marketing
- Media Planning
- Marketing Strategy
- Media and Marketing Strategy
- Management
- Strategic Planning
- Strategy
- Integrated Marketing
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