Carolyn Hapeman

Director Corporate Social Responsibility, Responsible Gaming @New York State Gaming Commission

Albany, NY, US
MOBILE NUMBERS
+16•••••••09

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WORK HISTORY

Jan 2013 — Present

Director Corporate Social Responsibility, Responsible Gaming @New York State Gaming Commission

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Schenectady, NY, US

Primary responsibilities include working independently and across the organization to align all internal, external and social media strategies with the Commission’s business goals and social responsibility objectives. Additional responsibilities include:• Serving as the Gaming Commission’s LEAN Empire Belt, Language Access Coordinator, Internal Controls Officer, Intergovernmental Relations Liaison, and MWBE Compliance Coordinator.• Promoting the Lottery’s business acumen and safeguarding the integrity of its games via a hands-on media relations strategy and building strong cross-functional relationships with key internal and external stakeholders.• Launching and managing the day-to-day activities of New York’s Responsible Play Partnership, a first-of-its-kind alliance of New York’s gaming operators and prevention and treatment providers, to help build awareness of problem gambling, its causes and resources available for those seeking help for a gambling disorder. • Conceptualizing and executing community-based events to heighten Problem Gambling awareness among key stakeholders including the prevention and treatment communities, education leaders, elected officials and the general public. • Conceptualizing and executing the statewide “We Check ID” underage gaming sales prevention training program currently in use at more than 95% of Lottery retail locations statewide. • Establishing positive, working relationships with key external stakeholders to advance the Commission’s business and social responsibility goals.• Managing the migration of the Commission’s in-house media distribution function over to the State’s proprietary system to ensure an uninterrupted flow of information to key media. • Working as part of a cross-functional team to develop, write, evaluate and award procurement contracts for goods and services valued between $100K and $500M. • Serving as a Commission representative and/or speaker at industry conferences and events.

EDUCATION

2001 — 2004

The College of Saint Rose

M.A., Public Communications

1986 — 1987

New School of Contemporary Radio

FCC Certification, Broadcasting

1981 — 1985

St. Bonaventure University

B.A., Mass Communications

2016 — 2017

Rockefeller College of Public Affairs and Policy/SUNY Albany

Certificate in Public Administration, Public Sector Management

SKILLS

Community DevelopmentAdvertisingMarketingStrategic PlanningAp StyleMarketing StrategyIntegrated MarketingMarketing CommunicationsEvent ManagementDigital MediaPublic RelationsLarge Group FacilitationInternal CommunicationsEditingRulemakingPublic SpeakingBroadcastCorporate CommunicationsSpeech WritingFacebookMedia RelationsMessage DevelopmentSocial MediaEvent PlanningStrategic CommunicationsCrisis CommunicationsMarket ResearchCopywritingLean-Six Sigma Training and DeploymentStrategy

ABOUT CAROLYN HAPEMAN

Published marketing communications professional and speaker with practical experience in developing, executing and measuring successful strategic communications programs for branded assets and services in the public and private sectors; extensive experience in the areas of gaming and responsible gaming.

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