Carolyn Frizzle
Consumer Marketing Manager, Ctv and Specialty @Bell Media
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WORK HISTORY
Consumer Marketing Manager, Ctv and Specialty @Bell Media
Toronto, ON, CA
Develop and execute robust marketing initiatives that support CTV’s objectives, work closely with key stakeholders to define and execute consumer campaigns focused in driving engagement, brand awareness, tune-in and meet digital KPIs• Create and execute concise, effective multi-channel marketing campaigns, presentations, and creative briefs • Manage comprehensive email marketing campaigns successfully increasing our digital KPIs and surpassing benchmarks. • Overseeing the strategic planning and marketing of the company’s digital streaming initiatives. • Work with cross functional teams (digital, creative, media, finance, programming, communications) to ensure KPIs, brand alignment and deadlines are met within budget• Work with research team to analyze data and define actionable insights and create post reports and presentations• Liaise with external partners and stakeholders such as production companies, international TV networks, and media agencies.
EDUCATION
York University
Bachelor of Arts (B.A.), Film and Mass Communications
Ryerson University
BAA, Radio and Television Arts
SKILLS
ABOUT CAROLYN FRIZZLE
A dynamic Marketer with 18+ years experience in the entertainment and media industry. Was a part of the award winning production team for the 2010 Vancouver Olympic Believe Campaign brought to you by CTV & Rogers Olympic Consortium. My past experiences include a variety of roles within advertising, promotions and media. In these positions I have gained diverse knowledge in internal and external marketing, brand management, digital and social marketing, budgets, creative planning, project management, client relations and media production.
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