Carolyn Crewe
Expert-in-residence Strategic Advisor @DMZ
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WORK HISTORY
Expert-in-residence Strategic Advisor @DMZ
Halifax, NS, CA
EDUCATION
Concordia University
MBA
Mount Allison University
B.Sc
Nova Scotia College of Art and Design
BFA
MIT Sloan School of Management
Executive Education: Using Data to Improve Pricing Performance
SKILLS
ABOUT CAROLYN CREWE
My mission is to help founders, especially female founders, create a bigger impact by getting traction faster, positioning them to get their next round of funding, and use pricing concepts to create a competitive advantage and pave the way to higher revenue and profitability. Founders are experts at their product, but often have difficulty showing traction, leaving tons of revenue on the table because they\'ve guessed their prices, copied a competitor, or have just fallen into some avoidable pricing traps. I help mostly seed stage founders create pricing tiers that align with the customer journey, understand and measure what those tiers are worth, and then price them confidently, and I\'d like to think that the process of getting there is actually kind of fun. With over 10 years of hands-on experience in my own product and subscription-based businesses as well as coaching and consulting on others, I’ve successfully navigated pricing, strategy, and operations in all shapes and sizes.
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