Carol Yachanin
Director of Client Marketing @EndeavorB2B
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WORK HISTORY
Director of Client Marketing @EndeavorB2B
Responsible for leading strategic marketing for Endeavor B2B sponsored content campaigns, driving registrations and delivering engaged leads to clients. Lead a team of 3 expert marketers, delivering creative, targeted marketing efforts through email, newsletters, on-site placements and organic and paid social media. Collaborate with internal and contract resources to deliver high-quality, effective campaigns. Continually develop and share understanding of audience characteristics and behavior to ensure effective targeting. Monitor and analyze campaign results in order to optimize response, streamline team efforts and offer strategic recommendations for improved results and business growth.
EDUCATION
Cleveland State University
Bachelor of Arts, Sociology
SKILLS
ABOUT CAROL YACHANIN
Results-oriented marketing leader with expertise in driving B2B client growth through strategic, multi-channel campaigns. As Director of Client Marketing, I lead a team of marketers in developing and executing integrated programs that amplify client content, engage target audiences, and deliver measurable business outcomes.I bring a strong foundation in digital, video, and event marketing, combined with proven strengths in project management, cross-functional collaboration, and vendor partnerships. With experience spanning small businesses to Fortune 500 clients, I thrive at balancing strategic vision with hands-on execution—ensuring every initiative is delivered on time, on budget, and aligned with client goals.Driven to transform insights into strategy, ideas into stories, and teams into high-performing partners that deliver lasting client value.
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