Carol Wiley

About Carol Wiley

Carol is currently an experienced Thought Leader Engagement Project Manager responsible for planning, coordinating, and executing projects that involve collaboration with thought leaders in the pharmaceutical industry. She holds over 20 years of proven experience in pharmaceutical marketing, market research, and analytics. Carol has worked in both the client and agency sides and brings a unique 360 perspective designed to hit business goals and objectives while also bringing out the best in teams on any number of projects with multiple pressure points. Over the last 5 years, Carol has expanded her industry experience at Bristol Myers Squibb in Thought Leader Engagement Project Management. She has streamlined contracting processes for international and US based Thought Leaders. Contracting them using Fair Market Value (FMV) and reporting the Transfer of Value (TOV) post interaction. She has worked directly with internal teams quickly establishing a rapport to achieve their vision of a successful and complaint interaction and maintaining their budget. Carol works directly with legal and compliance regularly to achieve all requirements are met. Carol has also tapped into other areas of the business serving on two stretch assignments in Omnichannel working on social media and Talent Acquisition Global Inclusion and Diversity. Carol is flexible and interested in learning about other facets of the business. Carol spent over 15 years on the agency side at Cello Health Advantage and Syneos. At Cello Carol had a successful career honing her skillset in bench marketing studies for drugs in Phase 2/3 of development, in a wide number of therapeutic areas. At Syneos Carol managed multiple salesforce teams. Carol has expertise in:Budget Management Business Development Compliance Cross Functional Expert Management & LeadershipMarket ResearchProject ManagementQualitative AssessmentsSales OperationsStrategic PartnershipsTeam ManagementTraining Development

Experience

1. Manager, Thought Leader Engagement

   Bristol Myers Squibb

   Jun 2020 — Present · Lawrenceville, NJ, US

   Executed Thought Leader (TL) contracts globally for 200+ events, in a highly regulated division of the pharmaceutical industry, over 30 international markets•Collaborates with the business to identify ways to optimize TL global engagements in an innovative way adhering to multiple budget constraints, in a complaint manor and often short deadlines Strategize with therapeutic areas on how best to maximize contracting over a long period of time •Coordinate with Strat & Ops on budgets, collaborate on business forecasting, manage budgets utilizing WBS codes and Compass for WW oncology, report updates to leadership•Evaluates long- and short-term contracting, analyzes risks across markets; use foresight to consider potential downstream implications, anticipates future decisions, and when proposing solutions notice trends•Key functional areas include not limited to working directly with TLs in contracting process, attendee ratio, budget, logistics management, post-meeting close out. Manage end-to-end logistics for live/virtual events including advisory boards, 1:1 discussion, or symposia involving top global TLs in WW oncology; retrieve justifications, review/approve contracting; facilitation of logistics; provide payment to TLs; close out events by gathering and filing all compliant documents into system of record. Collaborate with legal and compliance both US and WW aligning on corporate policy and procedures on potential outliers •Streamline prioritizations, while initiating innovative solutions to be rolled out across team; includes additions to team playbook, hiring and training new hires, drafting high-level communications to TLs

Education

• Rutgers University

  BA, Art History & Archaeology

  1988 — 1992

• Burke Institute

  Focus Group Moderator Training, Research and Consulting

  2014 — 2014

Skills

• Project Management
• Process Improvement
• Pharmaceutical Industry
• Project Planning
• Cross-Functional Team Leadership
• Change Management
• Team Building
• Strategic Planning
• Budget
• Vendor Management
• Program Management
• Marketing
• Ms Project
• Healthcare
• Team Leadership
• Focus Group Moderator Training
• One-on-One Moderator Training
• Budgets
• Training
• Management
• Analysis
• Business Development
• Market Research
• Human Resources
• Marketing Strategy
• Product Development
• Microsoft Office
• Adobe Acrobat
• Leadership
• Sales Operations
• Sales
• Invoice Processing
• Account Management
• Recruiting
• Advertising
• Competitive Analysis
• Product Launch
• Strategy
• Pharmaceutical Sales