Carol Walter
Igniting results in mission driven enterprises by engaging your ideal audience in your brand using content, digital presence and media.
- Role
- Account Executive at The Seattle Times
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Carol Walter
As a Marketing & Communications Leader, I specialize in crafting compelling narratives that drive engagement and support mission-driven organizations. With a strong background in strategic marketing and advertising, I excel in developing integrated communication strategies that align with organizational goals. I founded the PRIDE Special Section at The Seattle Times, the LGBTQ+ ERG, the Jewish ERG, and our entry into the PRIDE Parade for the first time ever in 2023.
Experience
Account Executive
Oct 2014 — Present · Seattle, WA, US
Recognized as a 2024 New Business Leader of the Year, 2021 Trailblazer of the Year & 2019 Account Executive of the Year in the Advertising Department along with 17 Awards in current role- I love to work with companies and nonprofits that are seeking continuous, high-quality digital engagement and leads that are going to seed their future- Recent Customer Testimonial: “…Carol has kindly taken the time out of her day to meet with me over Zoom on several occasions to go over the goals for our organization. I\'ve talked with many different advertisers, and none of them has taken the time that Carol did to make us feel like we were not only special and important, but also making us feel like we were one of her only clients. She genuinely cares about the people, and it shows. I was also thoroughly impressed with the rest of the team at Seattle Times as well. I was able to provide information and pictures for our marketing campaign and they were able to match the aesthetic of our fundraising event. To say that I was blown away was an understatement! I don\'t believe our fundraising event would have been nearly as successful without the advertising help of Seattle Times. I could go on and on and about how amazing Seattle Times is but go ahead and see for yourself how incredible they are to work with. You won\'t be disappointed, and your business will be better because of them!” Liz Scott, Cannon Beach History Center & Museum~ Leadership, Customer Service & Communication ~- Led DEI committee since 2023- Created SeattlePRIDE Special Section which is in its 3rd Year- Created SeattlePRIDE Seattle Times float opportunity in the Seattle PRIDE Parade for the first time in its history (2023 & 2024)- Created LGBTQ+ ERG in 2023 (company-wide employee resource group open to all)- Created Jewish ERG in 2024 (company-wide ERG open to all)- Looking to continuously add value by mentoring Account Executives in our Customer First approach to Marketing & Advertising
Education
Seattle University
Masters in Not for Profit Leadership, Non-Profit/Public/Organizational Management
2003 — 2004
Colgate University
Bachelor of Arts, Women's Studies
1994 — 1998
PADI
Coral Reef Restoration Diver, SCUBA
Skills
- Wellness
- Project Management
- Event Management
- Holistic Health
- Holistic Medicine
- Marketing
- Aromatherapy
- Leadership
- Nutrition
- Social Media Marketing
- Healing
- Network Marketing
- Strategic Planning
- Personal Development
- Teaching
- Workshop Facilitation
- Training
- Stress Management
- Coaching
- Consultancy
- Non-Profits
- Small Business
- Social Media
- Public Relations
- Public Speaking
- Fundraising
- Alternative Health
- Nonprofits
- Therapeutic Massage
- Alternative Medicine
- Product Management
- Wellness Coaching
- Community Outreach
- Leadership Development
- Wellbeing
- Management
- Event Planning
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