Carol Wade

Senior Director of Marketing @Watchfire

Watchfire marketing creates direct and indirect channel-focused online and print content that helps our dealer partners and their customers learn to grow their business through digital signage. Our efforts include digital marketing, email marketing, marketing automation, lead qualification, and business development. Notable accomplishments include launching and managing in-house SEM and SEO efforts and leading the company through a website merge and redesign. Other projects involve qualifying and implementing CRM and marketing automation tools, recruiting for and launching a business development department, and publishing an annual product catalog. Day-to-day tasks include project management, copy and design direction, and Salesforce administration.