Carol Real
Marketing and Sales Specialist | Growth Marketing 🚀
- Role
- Marketing and Sales Manager at Mi Pequeño Club
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Carol Real
Strategic Marketing Professional with 10+ years of experience across the Americas and…
Experience
Marketing and Sales Manager
Jun 2018 — Present · Lima, PE
Developed and executed a long-term marketing and sales strategy, driving business expansion from 6 to 13 rooms, significantly increasing revenue and market positioning- Designed and implemented multi-channel marketing strategies, optimizing customer acquisition, engagement, and conversion rates- Analyzed key performance indicators (KPIs) and sales reports, transforming data insights into actionable strategies that maximized revenue and improved operational efficiency- Led brand positioning efforts, integrating content strategy, performance marketing, and customer experience initiatives to enhance market visibility and competitive differentiation- Built a high-impact social media presence from scratch, growing TikTok to nearly 100K followers and Instagram to over 30K followers, directly increasing brand awareness, engagement, and direct bookings- Developed strategic influencer partnerships, leveraging key collaborations to expand reach, establish credibility, and drive higher occupancy rates- Directed end-to-end content creation, including video production, photography, and copywriting, ensuring cohesive brand messaging and audience engagement- Recruited, trained, and led the marketing team, fostering a results-driven culture focused on performance optimization and innovation.
Education
Universidad Europea
Marketing, Marketing/Gestión de marketing, general
2013 — 2013
Universidad Peruana de Ciencias Aplicadas
Bachelor's degree, Marketing
2009 — 2013
EAE Business School
Master's degree, Digital marketing and growth hacking
Skills
- Planificación Estratégica
- Investigación De Mercados
- Microsoft Office
- Microsoft Powerpoint
- Estrategia Empresarial
- Estrategia De Mercadotecnia
- Marketing Strategy
- English
- Event Planning
- Microsoft Excel
- Powerpoint
- Liderazgo De Equipos
- Servicio De Atención Al Cliente
- Marketing
- Inglés
- Microsoft Word
- Strategic Planning
- Team Leadership
- Retail
- Ms Project
- Customer Service
- Mercadotecnia
- Spanish
- Sales Management
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