Carol Mueller
Strategic Planning | Marketing & Communications | Media Relations
- Role
- Vice President, Strategic Marketing and Engagement at Berkshire Hathaway Travel Protection
- Location
- Stevens Point, WI, US
- LinkedIn followers
- 500 followers
About Carol Mueller
Strategic marketing leader with success in direct marketing and building profitable consumer direct insurance channels. Developed strategic consumer direct business plans that have driven annual double digit growth for more than 15+ years. Built and managed highly effective marketing and user experience (UX) teams with a leadership style focused on diversity and developing talent.
Experience
Vice President, Strategic Marketing and Engagement
Berkshire Hathaway Travel Protection
Feb 2017 — Present · Wausau, WI, US
Create and execute strategic business development plans for consumer product distribution. Business owner managing channel profitably with aggressive plans for annual, double-digit growth. Building and managing a hybrid internal/external team with expertise in multi-channel direct marketing and user experience (UX) development. Focused on developing best-in-class consumer purchase and claims experiences.
Education
Michigan State University
BA, Advertising
Skills
- Insurance
- Marketing Strategy
- Social Media
- Direct Sales
- Social Media Marketing
- Web Analytics
- Direct Marketing
- Strategy
- E-Commerce
- Online Advertising
- Online Marketing
- Public Relations
- Growth Strategies
- Media Relations
- Online Marketing Analysis
- Advertising
- P&L Responsibility
- Corporate Communications
- Management
- Consumer Marketing
- P
- Marketing Communications
- Marketing
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