Carolina Marino Sargeant

WORK HISTORY

EDUCATION

SKILLS

ABOUT CAROLINA MARINO SARGEANT

Extensive experience in B2B Tech, SaaS and Cybersecurity. An influential and charismatic people manager, able to lead and mentor direct reports and ‘dotted lines’ in hybrid and remote roles across EMEA, with a player-coach approach. Resourceful, capable of delivering strong results even with low budgets, always looking for creative ways to simplify processes, overcome barriers and connect people and projects. Highly skilled at building collaborative partnerships with Sales and other functions, and reporting to senior stakeholders on shared goals. Hands-on experience in a wide range of marketing disciplines, with a proven track record in starting and scaling marketing departments and functions from the ground up.AREAS OF EXPERTISE: Field Marketing, Customer Marketing, Account-Based Marketing (ABM), C-Level Engagement, Customer Advocacy, Community Management, Content Marketing, Digital Marketing, Channel Marketing.VERTICAL INDUSTRY EXPERIENCE: Technology, Banking, Financial Services, Government, Utilities and Service Providers/ Telecom, including Implemented an ABM function from scratch and grew the program to deliver 5x higher ROI and 2.6x higher MQL to SQL conversion than other field tactics in EMEA.‍ Led the launch of a cybersecurity product bundle for Cisco that generated $40m USD in pipeline in 3 months, aligning 40+ stakeholders from Sales, Operations, Marketing, Product and Channel and using multi-channel marketing tactics for demand generation. Implemented a co-marketing program that raised over USD/ year in marketing development funds (MDF) and managed it end-to-end, from onboarding partner platforms, to applying for funds, running campaigns and events, and demonstrating 10x ROI in order to receive payment.🤝 Organised corporate presence at large technology tradeshows, managing budgets that exceeded USD. Launched and scaled customer communities and C-level programs, that led to increased engagement, positive customer experiences, more customer references and upsell opportunities.