Carol Lam
Director, Global Agency Partnerships @Firework
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WORK HISTORY
Director, Global Agency Partnerships @Firework
EDUCATION
University of Waterloo
Bachelors of Accounting and Financial Management, Public Accounting
University of Toronto
BBA, Management, Marketing Stream
IE Business School
IMBA Candidate
SKILLS
ABOUT CAROL LAM
Carol is a partnerships and marketing professional specializing in strategic partnerships, partner enablement, and go-to-market execution that drive measurable growth. She excels at identifying strategic opportunities, developing joint value propositions, and delivering integrated activation plans that strengthen brand presence and accelerate revenue.Carol thrives in fast-paced environments where creativity meets data-driven decision-making, and is passionate about cultivating partner relationships, optimizing partner performance, and building scalable activation frameworks. Whether launching the operational foundations for partnership programs or expanding global accounts across each territory\'s nuances, she approaches every project with curiosity, accountability, and a focus on outcomes.
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