Carol Lam

Director, Global Agency Partnerships @Firework

Toronto, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2021 — Present

Director, Global Agency Partnerships @Firework

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EDUCATION

2006 — 2008

University of Waterloo

Bachelors of Accounting and Financial Management, Public Accounting

2008 — 2011

University of Toronto

BBA, Management, Marketing Stream

2015 — 2016

IE Business School

IMBA Candidate

SKILLS

Lead GenerationSponsorshipDigital MediaDigital StrategyAdvertisingMarket ResearchEditingSocial Media MarketingSemEvent PlanningOnline MarketingSocial MediaDigital MarketingPublic RelationsEmail MarketingGoogle AnalyticsMedia BuyingAffiliate MarketingOnline AdvertisingMarketing Strategy

ABOUT CAROL LAM

Carol is a partnerships and marketing professional specializing in strategic partnerships, partner enablement, and go-to-market execution that drive measurable growth. She excels at identifying strategic opportunities, developing joint value propositions, and delivering integrated activation plans that strengthen brand presence and accelerate revenue.Carol thrives in fast-paced environments where creativity meets data-driven decision-making, and is passionate about cultivating partner relationships, optimizing partner performance, and building scalable activation frameworks. Whether launching the operational foundations for partnership programs or expanding global accounts across each territory\'s nuances, she approaches every project with curiosity, accountability, and a focus on outcomes.

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Carol Lam — Director, Global Agency Partnerships at Firework in Toronto, CA | Unifers