Carol Rinas
EXECUTIVE LEADERSHIP |SALES & MARKETING | PERFORMANCE OPTIMIZATION
- Role
- Account Executive - Sporting Goods at adidas
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Carol Rinas
With over a decade at adidas, my journey has been marked by directing high-profile…
Experience
Account Executive - Sporting Goods
May 2011 — Present · Pittsburgh, PA, US
KEY CONTRIBUTIONS: • Promoted to the company’s biggest corporate account to direct the apparel business for the global sporting goods retail giant’s 500+ stores. • To date, realized significant sales revenue growth in mens’s and women’s apparel sales. • Increased bottom line margin by in 2012 and consistently meet quarterly sales targets. • Anticipating inventory shortfalls in the middle of fall 2013, reevaluated the retailer’s cancellation request and inventory plan and confirmed orders that delivered product to stores during critical selling season. • Partnered with product development to reduce women’s special make up (SMU) assortment in 2015. • Assisted with product development and design for the women’s apparel collection fall 2015. • Collaborated with the internal marketing team to fill space in apparel for both genders, which expanded product offering, elevated fixtures, and realized a ranking of #5 in the chain for this location. • Analyze and ensure balance between in-line buyer selection for purchase and special make up product that is exclusive retailer, which fills voids and offers different products between retailers to maintain appropriate stock and sell through levels. • Improved standard margin for apparel for international department store chain, securing higher percentages of products with a larger internal margin, reduced the markdown rates with balanced product offerings, and negotiated lower margin assistance for the retailer at year end.
Education
International Academy of Merchandising & Design
Associate of Science, Fashion Merchandising
Skills
- Performance Improvements
- Management
- Forecasting & Budgeting
- Strategy
- Apparel
- Merchandising
- Sales Management
- Trend Analysis
- Training & Development
- Retail
- Revenue Growth
- Product Development
- Fashion
- Marketing
- Visual Merchandising
- Executive Leadership
- Strategic Planning
- Sales
- Roi
- Client Relationship Management
- Inventory Management
- Account Management
- Customer Satisfaction
- Staff Leadership & Development
- C-Level Communications
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