Carol Johnston
Industry Specialist and Mentor @Boundless Accelerator
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WORK HISTORY
Industry Specialist and Mentor @Boundless Accelerator
Guelph, ON, CA
Boundless Accelerator provides entrepreneurs with expert mentorship, programs, resources and connections to start and scale their businesses.Their programs include the national Rhyze UP! program for women-identifying business owners; the Startup Program offering educational resources, networking and mentorship; the COIL Activate Circular Accelerator; the Quantum Drive Investment Readiness Program and the i.d.e.a. Fund.Since its inception in 2010 as Innovation Guelph, the programs have grown to serve 1,400+ entrepreneurs across Ontario and Canada. I provide business advisory services to clients with particular focus on: strategic planning, innovation process, branding, marketing communications, market research, digital marketing and channel strategy (especially grocery retail).
EDUCATION
Wilfrid Laurier University
Honours Bachelor of Business Administration
SKILLS
ABOUT CAROL JOHNSTON
As a Mentor and Industry Specialist, I leverage my marketing, innovation & brand-building experience to help entrepreneurs commercialize their inventions, gain traction and scale their business. My specialties:Team leadership - marketing, cross-functional teams, mentor-ship, coachingStrategic Planning – long range and annual marketing plansNew Product Development / Innovation from concept to commercializationNew Product Launches - brand and private label, retail, foodservice, ingredients & start-ups - self-manufacture & co-pack, online via company website and AmazonBranding & Re-branding & package design strategySocial Media Foodservice & Ingredients marketingPresentations - internal & external Consumer researchConsumer PromotionsPublic RelationsSales Professional - B2B, B2CCategory ManagementTrade Marketing
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