Carolin Sagawa

WORK HISTORY

EDUCATION

SKILLS

ABOUT CAROLIN SAGAWA

As a proven global marketing and business development leader I grow businesses and solve business problems through effective strategic marketing and BD. My passion-and success-are characterized by creating innovative programs and developing data-driven marketing strategy to increase brand awareness and enhance sales through razor sharp message development, corporate positioning and digital marketing. I am known for my vision and translating that high level strategy into action, and leading people across the business to deliver results. My portfolio is broad, with years of experience leading marketing success in digital and social media, lead generation, content marketing, and targeted business development. One of my greatest strengths is coaching and developing staff to bring out their best and build high performing teams. I have been able to do what I love for some great organizations; here are some of the things for which I have been recognized:* Results-driven leader of major strategic marketing initiatives: Routinely achieve year-over-year growth for businesses. Recently launched an innovative cross-selling program designed to teach cross-selling novices how to sell while providing resources and and imperative for experienced cross-sellers to build new revenue streams.* Creative and innovative programs: Conceived of and created the award-winning podcast series Proof in Trial, bringing a consumer-style approach to legal podcasting.* Bold brand marketing: Rolled out category-leading new brand for AmLaw 50 firm with striking visual identity, highly differentiated brand messaging, and an integrated content strategy to support brand positioning.* Respected business partner: Trusted by top executive business leaders for strategic communications counsel, marketing strategy and operations, speaking opportunities, and executive communications.* Seasoned cross-functional team leader: Built brands, increased customer base, and delighted clients by leading high performing cross-functional teams.* Experienced organizational leader and change agent: Led staff through significant change initiatives, stood up marketing organizations and operating models, built teams and developed talent.* Creative and skilled content marketer: Stood up a new content marketing group to support a new purpose-driven brand at AmLaw 50 law firm. Decades of experience using thought leadership to position the firm, create conversation starters, and nurture client relationships.