Caroline Zalla

About Caroline Zalla

Caroline Zalla is Director of Communications at Procter & Gamble where she leads brand communications for P&G’s iconic Bounty brand, as well as influencer and social strategy. As a brand builder, Caroline has several years of experience leading brand strategy as well as corporate communications for both public and private CPG companies. Previously, Caroline worked at Grove Collaborative, a leading sustainable consumer products company, where she led consumer and corporate communications for Grove and its flagship brands. Caroline played an integral role in the communications strategy for the company\'s IPO in June 2022 and successfully launched Grove’s first foray into physical retail at Target with coverage in CNBC, Bloomberg, Yahoo! Finance, AdWeek, WWD, and Forbes. Prior to Grove, Caroline worked at Edelman as Senior Account Supervisor, where she oversaw several award-winning campaigns across many of Unilever\'s beauty and personal care brands (AXE, Dove Men+Care, Love Beauty and Planet).

Experience

1. Director of Communications, Na Family Care

   Procter & Gamble

   Dec 2024 — Present

Education

• Fordham University

  Bachelor's degree, Communication and Media Studies

Skills

• Press Releases
• Public Relations
• Media Relations
• Facebook
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Blogging
• Sales
• Research
• Advertising
• Writing
• Social Media
• Event Planning
• Editing
• Marketing
• Social Networking