Caroline Lord
Paid Media Strategy & Growth | Senior Digital Advertising Strategist | Performance Marketing Specialist
- Role
- Senior Advertising Strategist at Streetlight Digital
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Caroline Lord
As a Senior Advertising Strategist, I manage and optimize multi-million dollar paid media budgets across diverse platforms, ensuring innovative campaign strategies meet and exceed client goals. My role includes spearheading A/B testing, researching emerging platforms, and developing tracking systems to analyze performance and present valuable insights to stakeholders.
Experience
Senior Advertising Strategist
Sep 2025 — Present
Manage and optimize multi-million dollar paid media budgets across various advertising platforms, developing innovative campaign strategies that consistently exceeded goals-Operate as the agency’s advertising lead for multiple client accounts, communicate complex data into digestible, valuable insights and develop a relationship and trust with our partners-Research emerging platforms and optimization strategies and develop A/B testing-Develop in depth ad tracking to capture data in order to analyze and present insights to clients weekly-Prepare and present compelling performance recaps to senior leadership and cross-functional partners quarterly.
Education
Georgia College & State University
Bachelor of Arts - BA, Mass Communication/Marketing
2017 — 2021
Florence University of the Arts
Fashion Merchandising/International Marketing
2019 — 2019
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