Caroline Silla
Helping qual research teams scale up through high quality moderation, analysis and report writing
- Role
- Qualitative Research Consultant at Tapestry Insights
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Caroline Silla
We all know that projects don\'t come in one at a time wrapped in neat little boxes- wouldn\'t that be nice! The reality is, most of us live by the mantra \"Say \'yes\', then figure it out.\" As an independent moderator and project manager, I help small qualitative research teams scale up when they need to, helping people say \"yes\" with confidence. I collaborate with researchers to tailor flexible solutions for any stage of the research process, from setup to moderation to report writing and analysis. I have 7 years of experience in qual both on the agency side and collaborating as an independent, with most of my experience in Food & Bev, CPG, Manufacturing, new product innovation and progressive nonprofits. As both a researcher and a trusted partner, I believe empathy, honesty and authenticity are the keys to success. After all, whether we\'re the client, the researcher or the \"consumer\", we\'re all human beings first. My passion in this work is uncovering and centering the humanity that connects us all.Prior to freelancing, I was a Senior Project Manager at Olson Zaltman, where I managed qualitative research studies on an international scale for companies like Procter and Gamble, The Coca Cola Company and General Mills, and nonprofit organizations like The Humane League, Commonwealth and Future Majority. At Tapestry Insights I focus on both corporate and nonprofit work and have a keen interest in work that creates a more just, exciting and beautiful world (although I do plenty of the \"regular\" stuff too).I hold a Bachelors of Science in Marketing and a Bachelors of Arts in French and Francophone Studies from the Pennsylvania State University. I provide services in both English and French.
Experience
Qualitative Research Consultant
Aug 2022 — Present
I partner with small research firms and independent researchers to help them scale up their workflow. I collaborate with each client differently depending on their needs- I am available to moderate, serve as an analyst, write reports and help with front-end work. In my research, I specialize in transforming consumer truths into actionable insights that drive impact. End clients include Fortune 500 companies, internationally recognized nonprofits, public policy initiatives, startups and emerging brands. My work and collaborations have directly influenced product and brand innovations, communications and advertising campaigns and public policy initiatives.My skills include IDI moderation, video diary and mobile ethnography programming and moderation, online survey research, in-home interviews, concept testing, qualitative data analysis and reporting. I am fluent in both English and French. If you are in need of any of the above skills, please get in touch!
Education
IAU College
Semester abroad, French and Francophone Culture
2016 — 2016
Penn State University
Bachelor’s Degree, Marketing; French and Francophone Studies- Business Option
2014 — 2018
Skills
- Textiles
- Fashion
- Leadership
- Creativity Skills
- Apparel
- Sewing
- Event Planning
- Merchandising
- Social Networking
- Arts & Crafts
- Communication
- Marketing
- Microsoft Word
- Team Leadership
- Microsoft Office
- Sales
- Fashion Design
- Time Management
- Customer Service
- Public Speaking
- Retail
- Social Media
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Teamwork
- Management
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