Caroline Shyu

Role
Art Director at Greenlight
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Caroline Shyu

I’m a designer and art director with over 10 years of experience crafting compelling…

Experience

  1. Art Director

    Greenlight

    Jan 2022 — Present

    Lead creative direction for product marketing campaigns, customer acquisition programs, and brand partnerships - Recruit and manage a team of 2 designers, and provide guidance on their career development - Collaborate with cross functional teams — including marketing managers, content strategists, copywriters, designers, and executive leadership — to synthesize marketing strategy and develop project briefs to ensure a holistic creative solution is executed for Greenlight’s product launches and partnership campaigns - Develop visual solutions for various campaigns and products, including Greenlight x DreamWorks (The Bad Guys) collaboration, Greenlight Infinity, Greenlight Family Cash Card, and Teen Credit - Serve as a creative leader and advocate for the brand, presenting concepts to internal and external stakeholders - Prioritize input from stakeholders, react to new information quickly, and determine when to strategically pivot

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Caroline Shyu — Art Director at Greenlight in Atlanta, GA, US | Unifers