Caroline Sherbrook

About Caroline Sherbrook

Digital marketing professional with 8+ years of experience driving SEO, social media, and integrated campaigns. Known for elevating brand visibility and engagement through data-driven strategies, dynamic event management (200+ attendees), and creative branded content. Adept at managing budgets, optimizing performance, and adapting quickly to evolving market trends.Core Skills & Expertise-Strategic Marketing & Brand Development-Event Planning & Market Campaign Management-SEO, SEM, & PPC Advertising-Copywriting & Graphic Design (Adobe Illustrator, Canva)-Content Creation & Automation-Email Marketing Automation (Hootsuite, Constant Contact, Mailchimp, Sprout Social, Meta Business Suite)-CRM & Database Management (Salesforce, Workfront, HubSpot)-Website Management (WordPress)-Google Analytics & Data-Driven Insights-Budgeting & Project Management-Microsoft Office Suite (Word, Excel, PowerPoint, Teams)

Experience

1. Account Manager

   Keach Digital Agency

   Apr 2025 — Present · Houston, TX, US

   Serve as the primary point of contact for key accounts, delivering tailored sales and marketing solutions to meet client\'s business goals.• Develop and execute account strategies that strengthen client relationships, improve retention, and identify upsell opportunities.• Monitor industry trends and competitor activity to identify business opportunities and maintain market competitiveness.• Collaborate with cross-functional teams to ensure seamless execution of campaigns, maintaining high levels of client satisfaction and profitability.• Track performance metrics through CRM systems, optimizing sales approaches and increasing overall efficiency.

Education

• University of Houston

  Bachelor’s Degree, Public Relations, Psychology

  2011 — 2015

Skills

• Customer Service
• Teamwork
• Writing
• Public Speaking
• Microsoft Office
• Leadership
• Critical Thinking
• Service Orientation
• Time Management
• Microsoft Excel
• Microsoft Word
• Public Relations
• Social Perceptiveness
• Instructing
• Active Learning
• Project Coordination
• Persuasive Writing
• Sharepoint
• Photoshop
• Technical Writing
• Indesign
• Human Resources
• Interactive Creative Direction
• Powerpoint
• Social Media
• Team Building
• Strategic Planning
• Marketing
• Project Management
• Marketing Communications
• Marketing Strategy
• Campaign Management
• Event Planning
• Sales
• Direct Sales