Caroline King
Content and Design Lead @Motability Operations Ltd
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WORK HISTORY
Content and Design Lead @Motability Operations Ltd
With the responsibility for the overall direction of all digital marketing and design activity for mfldirect, an e-commerce platform with an annual turnover of £2.2 billion, I manage a team of Designers, Marketing Executives and UX Design Specialists to deliver across the spectrum of digital content and design in a fast-paced agile environment. Proposition & brand - I am responsible for how our brand shows up in the world; the look and feel of all products and services for our customers, making sure all onsite content is engaging, on-brand and resonates with people. I am currently collaborating with partner agencies to restate our mission, purpose and value proposition to make us even more relevant and resonant with our customer base. Data-led strategy – Using MI quantitative data and qualitative UX Research data to determine audience needs and develop solutions and strategies that optimise customer experience, journey and engagement. Content – Managing a team that is responsible for the creation and execution of a content strategy which s us to express our voice in the wider market. Research - Developing and managing customer research cycles to form an overall view of our customer base that then drives our content, product, and campaign strategies. Design process & delivery – Managing a team that designs easy to use enjoyable products for internal users and customers, making sure all products and services we build are designed in the best possible way. Building experiences - Working closely with the product teams to make sure that all visual and written content in the online experience is simple, consistent, impactful, helpful and on brand. Campaign– Creating impactful multichannel campaign content to help drive engagement with our products and services. Leadership – Fostering a team culture that champions diversity and inclusion, innovation, and forward thinking, ensuring my colleagues are empowered and motivated to deliver to excellent standards.
EDUCATION
Chartered Institute of Marketing
ACIM, Professional Diploma in Marketing
2007 City of Bristol College
Marketing
Leeds University
Ba Classical Civilisation (European), Classics
SKILLS
ABOUT CAROLINE KING
A data-driven strategist with proven track record of leading highly effective teams in…
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