Caroline Schibel

About Caroline Schibel

Creative and strategic marketing leader with 17+ years of experience blending brand storytelling, design, and growth marketing to scale impact and revenue. I\'m passionate about building meaningful brand experiences and data-backed campaigns that connect deeply with audiences and drive real results. I recently led the marketing and brand strategy at Slate Electric Flosser, where I helped grow the company from $1M to $4M in under 12 months. From spearheading a full rebrand to optimizing performance marketing across Meta, Amazon, and more, I bring a unique mix of creative vision, strategy, and operations management to every project. What I Bring: Brand Growth Expertise: Led the full rebranding of Slate—including messaging, visual identity, and voice resulting in improved market recognition. DTC Performance Marketing: Worked with contractors to build full-funnel strategies across Meta, Pinterest, Google, and Amazon. Drove acquisition and retention using behavioral data, platform insights, and high-converting content. Leadership & Team Management: Directed a 22-person cross-functional team (creative, copy, media buying, dev) and managed agency/partner relationships. Own the marketing budget, balancing growth goals with ROI discipline. Creative + Analytical: Use tools like Triple Whale to shape strategy based on CAC, LTV, and customer behavior, then translate those insights into powerful, on-brand campaigns. End-to-End Execution: From UX-driven website redesigns to viral organic content, I lead strategy through execution with attention to detail and deep audience empathy. Career Snapshot: Scaled Slate Electric Flosser from $1M to $4M via rebranding, CRO, and full-funnel paid media. 17+ years spanning non-profits, agencies, and startups, including founder experience as a creative consultant. Track record of elevating brand positioning and driving measurable business outcomes. 🤝 Let’s Connect: I\'m open to fractional leadership, consulting, or full-time opportunities where creative strategy meets performance. If you’re looking for a growth-minded marketing leader who can scale your brand and build high-performing teams—let’s talk.

Experience

1. Marketing & Brand Strategist

   Slate Flosser

   Feb 2024 — Present · Spokane, WA, US

   Slate Dental, Inc. is a fast-growing, women-led business based in Spokane, WA. We are dedicated to making flossing easy and accessible to everyone, no matter their age or ability.As the Marketing & Brand Strategist at Slate, I play a pivotal role in shaping our brand identity and driving strategic marketing initiatives. Reporting directly to our incredible CEO, Brynn Snyder, I\'m responsible for analyzing data to inform marketing decisions while overseeing a team of contractors across various platforms and ensuring consistency in our brand messaging across all channels.

Education

• Spokane Falls Community College

  Associate's Degree, General Studies

  2004 — 2006