Caroline Rothwell Gerstein
Strategic Growth Architecture for Founders & Operators | Commerce, Brand & Emerging Technology | Founder, CARO Consulting
- Role
- Member of the Board of Advisors at Digitbridge
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Caroline Rothwell Gerstein
I’ve spent 20 years at the intersection of brand, capital, and commerce.What I do now is help founders and executives see around corners — and build the architecture to act on what they see.Through CARO, I advise companies at critical inflection points: when a brand needs to reposition, when capital strategy needs to align with commercial reality, when emerging technology needs to be translated into actual enterprise value. My clients range from $2M startups to $600M category leaders across fashion, luxury, retail innovation, and technology platforms.The through line in all of it is pattern recognition. I’ve watched commerce evolve through every era — social, mobile, performance, creator, AI — and the brands I’m most proud of working with are the ones who moved before the shift was obvious.I hold advisory and equity positions in AI commerce, retail infrastructure, and next-generation DTC systems. I’m also co-founder of MAV, a platform advancing financial literacy and leadership for the next generation.My work centers on one discipline: designing the environments where capital, partnerships, and innovation converge — with intention.
Experience
Member of the Board of Advisors
Aug 2025 — Present · Monrovia, CA, US
Advising on growth strategy, partnerships, and brand positioning while supporting fundraising and investor relations for DigitBridge, a next-gen e-commerce OS powering SMBs and creators.
Education
CQUniversity
Bachelor of Science - BS, Environmental Studies
University of Maryland
BS, International Politics/English
Skills
- Event Management
- Digital Strategy
- Entertainment
- Photo Shoots
- Press Releases
- Digital Media
- Blogging
- Email Marketing
- Social Media Marketing
- Corporate Communications
- Special Events Production
- Creative Direction
- Runway
- Social Media
- Integrated Brand Marketing
- Marketing Communications
- Fashion Shows
- Marketing
- Retail
- Celebrity
- Publicity
- Sponsorship
- Social Networking
- Brand Awareness
- Online Marketing
- Product Development
- Strategic Partnerships
- Consumer Media Relations
- Fashion
- Brand Development
- Online Media Relations
- Apparel
- Integrated Marketing
- New Media
- Advertising
- Lifestyle
- Magazines
- Editorial
- Brand Management
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