Caroline Petrilli

Content Marketing Coordinator @Eddyfi Technologies

QC, CA

Planned and executed B2B multichannel marketing campaigns (engagement, sector-specific, product-focused) in collaboration with product managers and sales teams- Developed and oversaw strategic marketing content (blog articles, application notes, webinars, emails, presentations) to simplify complex technical topics and strengthen the company’s positioning in key markets- Optimized marketing performance: monitored and analyzed KPIs monthly, provided strategic recommendations, implemented A/B tests and HubSpot automation, and continuously improved content and campaign ROI- Managed complex marketing projects (strategic positioning initiatives, campaign coordination across group brands) using Lean and Agile approaches- Coordinated cross-functionally with sales, product, engineering teams, and external partners to ensure alignment of marketing initiatives and brand consistency- Managed vendor relationships and advertising placements: supervised content, negotiated with media partners, and tracked performance- Provided strategic support to sales and product teams: created tailored marketing tools (product sheets, case studies, technical collateral) to accelerate conversion and growth- Contributed to internal and external visibility: participated in the company social club, and supported initiatives to strengthen company culture.

Lycée Notre Dame du Mur - Le Porsmeur

High School Degree, Langue anglaise et littérature / lettres

Willamette University

Economics and American History

Grenoble IAE

Master's Degree, Marketing

Université catholique de l'Ouest

Bachelor's degree, Foreign languages and business