Caroline Horizny Mitchell

Marketing Director @ Sampled | Scientist | Photographer

Role
Director, Content & Creative Strategy at Sampled
Location
Albany, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Caroline Horizny Mitchell

After obtaining my PhD in Nanoscale Science, I knew I wanted to combine my scientific expertise with my additional experience: marketing, intellectual property (IP), and entrepreneurship in a corporate role. In 2018 I joined Taconic Biosciences as “the scientist in marketing”, tasked with managing the development of our scientific content for multiple platforms and audiences. Originally (and officially) the Scientific Technical Writer, I am now the Senior Manager of Content Strategy and have since discovered that being adaptable and perceptive has enabled our department, company, and, accordingly, my role to grow and evolve. I’m currently managing the multimedia content strategy which includes an indispensable alignment with demand generation. The proper development of thoughtful content and the collaboration with key internal & external stakeholders is an integral part of succeeding in today’s digital-first environment. To keep my creative side entertained, I photograph events and design websites for local businesses whenever possible. When not working, you can find me cooking or spending time outdoors with my family and miniature dachshunds. Core Competencies: Critical Thinking & Problem Solving | Science Writing & Copy Editing | Presentations, Public Speaking, and Performance | Team Leadership | Vendor Management | Photography & Videography

Experience

  1. Director, Content & Creative Strategy

    Sampled

    Dec 2024 — Present

Education

  • Rensselaer Polytechnic Institute

    Bachelor of Science (B.S.), Biology

    2010 — 2014

  • Rensselaer Polytechnic Institute

    Master of Science (M.S.), Biology

    2013 — 2014

  • SUNY Polytechnic Institute

    Doctor of Philosophy (PhD), Nanoscale Science

    2014 — 2018

  • Somers High School

    Advanced Regents Diploma

    2006 — 2010

Skills

  • Project Management
  • Web Design
  • Immunoprecipitation
  • Graphic Design
  • Adobe Creative Suite
  • Html
  • Photography
  • Protocol Design
  • Music Performance
  • Social Media
  • Cell Culture
  • Presentations
  • Western Blotting
  • Microsoft Powerpoint
  • Assay Development
  • Scanning Electron Microscopy
  • Rna Biology
  • Windows
  • Microsoft Office
  • Marketing
  • Qpcr
  • Atomic Force Microscopy
  • Photoshop
  • Bradford Assay
  • Microsoft Word
  • Experimental Design
  • Team Leadership
  • Research
  • Pcr
  • Adobe Muse
  • Logo Design
  • Website Design
  • Transfection
  • Biology
  • Dreamweaver
  • Microsoft Excel
  • Social Media Marketing
  • Singing
  • Indesign
  • Rt-Pcr

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Caroline Horizny Mitchell — Director, Content & Creative Strategy at Sampled in Albany, NY, US | Unifers