Caroline Horizny Mitchell
Marketing Director @ Sampled | Scientist | Photographer
- Role
- Director, Content & Creative Strategy at Sampled
- Location
- Albany, NY, US
- LinkedIn followers
- 500 followers
About Caroline Horizny Mitchell
After obtaining my PhD in Nanoscale Science, I knew I wanted to combine my scientific expertise with my additional experience: marketing, intellectual property (IP), and entrepreneurship in a corporate role. In 2018 I joined Taconic Biosciences as “the scientist in marketing”, tasked with managing the development of our scientific content for multiple platforms and audiences. Originally (and officially) the Scientific Technical Writer, I am now the Senior Manager of Content Strategy and have since discovered that being adaptable and perceptive has enabled our department, company, and, accordingly, my role to grow and evolve. I’m currently managing the multimedia content strategy which includes an indispensable alignment with demand generation. The proper development of thoughtful content and the collaboration with key internal & external stakeholders is an integral part of succeeding in today’s digital-first environment. To keep my creative side entertained, I photograph events and design websites for local businesses whenever possible. When not working, you can find me cooking or spending time outdoors with my family and miniature dachshunds. Core Competencies: Critical Thinking & Problem Solving | Science Writing & Copy Editing | Presentations, Public Speaking, and Performance | Team Leadership | Vendor Management | Photography & Videography
Experience
Director, Content & Creative Strategy
Dec 2024 — Present
Education
Rensselaer Polytechnic Institute
Bachelor of Science (B.S.), Biology
2010 — 2014
Rensselaer Polytechnic Institute
Master of Science (M.S.), Biology
2013 — 2014
SUNY Polytechnic Institute
Doctor of Philosophy (PhD), Nanoscale Science
2014 — 2018
Somers High School
Advanced Regents Diploma
2006 — 2010
Skills
- Project Management
- Web Design
- Immunoprecipitation
- Graphic Design
- Adobe Creative Suite
- Html
- Photography
- Protocol Design
- Music Performance
- Social Media
- Cell Culture
- Presentations
- Western Blotting
- Microsoft Powerpoint
- Assay Development
- Scanning Electron Microscopy
- Rna Biology
- Windows
- Microsoft Office
- Marketing
- Qpcr
- Atomic Force Microscopy
- Photoshop
- Bradford Assay
- Microsoft Word
- Experimental Design
- Team Leadership
- Research
- Pcr
- Adobe Muse
- Logo Design
- Website Design
- Transfection
- Biology
- Dreamweaver
- Microsoft Excel
- Social Media Marketing
- Singing
- Indesign
- Rt-Pcr
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